One of the oldest adages of the business world is used so often it has become a cliché. But sometimes, a cliché represents a powerful principle. The adage, in this case, is: “To be successful in business, it’s not what you know but who you know.” Today, the “who you know” factor means building a network of people who provide you with essential connections, open doors, and uncover the resources you need to pursue your business goals.
Fortunately, networking has become a well-defined process. Anyone who follows a specific network-building strategy can use this tool to bolster success and leverage a position of strength within a well-defined industry.
Online Networking
Networking means joining groups, such as the local Chamber of Commerce, a professional club, or attending seminars and workshops. Those are all still good ideas. However, the best place to start today may be the Digital Realm.
Websites such as LinkedIn are designed around the very concept of networking itself. It’s a place to meet influential people and make connections. But as anyone who has signed up to LinkedIn knows, this resource does not work unless you make a very concerted effort to use it aggressively.
So, opt into online networking resources, but don’t expect that just putting your name out there will make things happen. You must proactively work the system.
Community Engagement
Taking time to volunteer for a local charity or other good cause not only can make you feel great because helping others is truly a balm for the soul – but it just happens to be a superb place to meet influential people.
The fellows you meet in a community betterment milieu tend to be some of the most high-quality connections. That’s because others will give you instant credit for being a good and kind person. If you’re giving yourself to help others, that positions you to be perceived as a forthright person who is trustworthy to do business with.
Follow-up is Critical
What’s the biggest networking mistake? That’s easy – it’s failure to follow up with the people you meet. That means making a phone call, sending an email “thank you” message, or making a date to get together for a breakfast meeting. Connections must be nurtured and pursued proactively.